Etsy listing errors - The values for the variation options are long, for best performance on etsy kindly reduce the number of characters.

Etsy places a limit on the number of characters allowed for the name of a variation. They currently allow only 20 characters, and this error occurs when any of the variations of your listing has the name more than 20 characters.

To resolve this, modify the variation names of the listing in question to be at most 20 characters, save and publish your listing again to have it successfully published on your Etsy store.


Contact support at if the problem persists.